How the printing industry survives


From nine to five, Monday through Friday, the employees of Greater Georgia Printers were amongst the loud machinery, printing everything from newspapers and yearbooks to business cards and letterheads.

Although many printing companies in Athens, Georgia did not survive the pandemic or the new wave of digital technology, Greater Georgia Printers Vice President Bobby Miller has been with the company for 50 years and expects to see 50 more.

“Printing in general is, you know, it’s everywhere you look. It’s definitely changed. And as long as we can keep up with those changes, I think a company will will be viable for decades to come.”

According to Grandview research, the global commercial printing market size was valued at $489.63 billion in 2022, and is anticipated to grow at compound annual growth rate of 2.8%. From 2023 to 2030. Most of this growth has come from commercial printing rather than from newspaper printing.

Miller says that none of the original papers they used to print have survived to today. Miller says the key to growth has been investing back into the company, maintaining strong relationships with customers, and most importantly, keep up with technology changes, such as purchasing more large scale digital passes.

There’s one product though that might not make the cut.

“The newspapers, you know, will eventually go away. I really believe that will happen. I hope it doesn’t happen in my lifetime, but it will.”

Others including Charlotte Norsworthy, who’s the executive director for The Red and Black an independent student run paper for the University of Georgia and greater Athens community hopes that this isn’t the case.

“Newspapers have not died yet. And so we are a teaching organization we think it’s incredibly valuable that students understand the power of print and all of the different considerations that go into play including the quality of journalism, going into a print product.”

As long as books are still being read, inspirational posters are still plastered on school walls and packages are still being sent, the print industry will stick around and continue to grow with faster and more quality presses.

For Grady Newsource. I’m Sarah Fredrickson.